I actually started my career as a graphic designer, but the creative spark just wasn't there for me, so I shifted into SEO instead. That switch made all the difference. Most days now, work doesn't feel like work. It feels like I'm just doing things I genuinely enjoy.
I've been working in SEO for 5 years. The majority of that, 3 years, has been focused specifically on off-page SEO, mostly guest posting and link building. I know how to find the right sites, pitch editors, write content that gets accepted, and build links that actually move rankings rather than just adding numbers to a report.
I've always been the kind of person who takes things apart to figure out why they work. Search is one big puzzle: a query goes in, an algorithm decides what matters, and a result comes out. I love testing a theory, changing something on a site, and watching what actually happens to the numbers. That loop of explore → implement → observe the result is what keeps me hooked.
Right now my focus is on the layer of search most businesses are completely missing: AI-generated answers. If your customers are using ChatGPT or Google's AI Overviews to find what you sell, and your business isn't showing up in those answers, you're invisible to a growing chunk of your market. That's the gap I specialize in closing.
Book a Free Consultation →
AI-Ready SEO Specialist
From foundational technical SEO to making sure AI engines understand and recommend your business.
Complete AI search optimization for modern search visibility, covering both traditional rankings and AI-generated answers.
Title tags, meta descriptions, heading structure, schema markup, and internal linking, all precisely optimized to rank.
Generative Engine Optimization: structuring content so generative search engines can find, trust, and use it.
Answer Engine Optimization: formatting content to be picked up and cited in AI-generated answers.
Google Business Profile, Map Pack rankings, and citation building so nearby customers find you first.
Core Web Vitals, crawlability, site speed, and indexation fixes that make every other channel perform better.
White-hat link acquisition, guest posting, and digital PR that builds the domain authority Google rewards.
Research-backed long-form articles that build topical authority and compound organic traffic month after month.
Service pages and landing copy that ranks in Google and persuades visitors to take action, simultaneously.
No confusion. No black boxes. Here is exactly how I work with every client from first contact through to measurable, lasting results.
We discuss your goals, business, target audience, and current digital visibility challenges in detail.
Comprehensive technical, on-page, off-page, and competitor analysis to identify every opportunity.
A tailored roadmap built for your specific goals, industry, competitive landscape, and budget.
Implementation with continuous refinement based on real performance data from your rankings.
Monthly reports showing real progress: rankings, traffic, and business impact, with next steps.
“Specialized in AI-Ready SEO, GEO, AEO, and Technical SEO Audits”
Send Your Website for an Audit →Google's own guidance confirms AI Overviews run on the same core ranking systems as regular Search. Here's what that actually means for your site, and what I do about it.
AI Overviews run on the same ranking systems as regular Search. There's no separate playbook — you need the fundamentals done properly, then layered with AI-specific structure.
Generic "best of" content gets ignored. I help you turn what only your business knows — your process, your data, your results — into content AI engines treat as a real source.
If a page isn't indexed, it can't appear in AI results either. Before anything else, I check index status and fix the technical blockers keeping pages invisible.
AI Overviews pull visuals directly — job site photos, team photos, process videos. Most competitors skip this, making it one of the easiest visibility gains available.
Local info and products from your GBP show up directly in AI responses. I treat your profile as an AI input, not just a map listing.
Browser-based AI agents now read a site's DOM and accessibility tree directly. Clean, semantic markup is no longer just for screen readers — I audit and fix this too.
No agency overhead. No account manager handoffs. No recycled strategies. Just expert SEO, built specifically around your business and goals.
Every strategy, every optimization, every piece of content, done by me personally. You always know who is working on your website.
I stay ahead of where search is going, not just where it is. GEO and AEO strategies that position your business for the AI search revolution.
Every recommendation is backed by keyword research, competitor analysis, and performance data. No guessing, no assumptions.
I build rankings that last. Every technique follows Google's guidelines: no shortcuts, no penalties, no rankings that vanish overnight.
From the first search to the final conversion, I optimize every touchpoint so search brings you ready-to-buy customers.
Clear reporting every month showing ranking positions, traffic growth, work completed, and next-step priorities.
SEO is the only channel that pays you back every month, and grows in value over time.
of all online experiences begin with a search engine query
more organic traffic vs paid ads over 24 months
of marketers say SEO generates more leads than any other channel
ranking factors Google weighs, and I optimize every one that matters
Whether you need a complete SEO strategy or help with one specific service, I'd love to learn about your project. Get in touch and I'll respond within 24 hours.
I work with business owners, startups and agencies who want more traffic, more leads and a place in AI-generated answers, with no long contracts and no jargon.
